Anthropic 'Thinking Formations'

In anticipation of the upcoming 2026 Formula 1 season, this 30-second film directed by Dan Tobin Smith, uses a single, continuous shot to show 42 performers in a pit-stop-like setting, forming the shape of a human brain. The spot artfully portrays the official partnership between Anthropic and the Atlassian Williams F1 Team, with AI model, Claude, becoming the team'sOfficial Thinking Partner.

Agency: Mother London
Producer: Cassy Bhairo
Creatives: Will Brookwell, Ric Blank Vitor Mainho
Production: Art Practice
Director: Dan Tobin Smith
Producer: Hannah May
DOP: Tim Green

Editor: Matt Cronin

VFX: Time Based Arts
VFX Supervisor: Jasmine Cooper
2D Artists: Sarah Breakwell, Matt Shires
Producer: Mia Saunders

Grading: Time Based Arts
Colourist: Daniela Rotaru 

Sound: King Lear
Sound Design: Ned Sisson

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